Speech Brief – Phenomenal Speeches

Event Speech Brief

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Step 1 - Client Details

Name

Step 2 - Venue Details

Event date:

Event contact:

Room set up/AV arrangements:

Event Details

Who is this event ultimately for? (E.g., fundraisers are not for organizations; they are for the recipients of the good deeds of said non-profit organization.)

What is the purpose of the event?

As a group (speakers and attendees), what problem are you collectively trying to solve?

Audience Details

Audience size

Audience demographic details (% male/female, age range, ethnicity or race (if important), religious affiliations (if important), education level, political affiliation (if important), etc.):

Is the audience made up of similar people, or are there different sub-groups within the audience? (E.g., an annual corporate meeting will have C-level executives, middle managers, entry-level employees, etc.)

Cultural etiquette the speaker should be aware of? (If applicable)

Step 3 - Speech Details

Time of speech:

Position of speech within the event (beginning, after lunch, end, etc.):

Estimated speech length

Speech topic:

Suggested talking points:

Audience Approach

Issues or values that matter the most to your audience?

Issue one: Issue two: Issue three:

Issues to which the audience may have an adverse reaction?

Issue one: Issue two: Issue three:

What do you want attendees to do after listening to you?

How do you want attendees to feel after listening to you?

Recent client accomplishments we should be aware of (if applicable to the audience):

Recent client challenges we should be aware of (if applicable to the audience):

Individuals/groups we might publicly acknowledge (max: 5, one per line)

Will there be a Q&A session?

Yes

If yes, how long?

Do you require PowerPoint slides?

Yes

If yes, do you have an existing template I can use?

Yes

Step 4 - Special Requests

Do you have any special requests or requirements?

Is there anything else you would like me to know that was not covered above?

Speech Brief Submission